Norm was instrumental in FROGBOX's franchise development and franchise recruitment. His advice and expertise allows us to confidently navigate the world of franchising.  Along with that, Norm has always been enjoyable to work with and is very timely with his communication.  I would recommend Norm without hesitation.

Phil Harbut - Director of Franchising, FROGBOX Inc.                                 

When we launched our franchise system at Nurse Next Door in 2007, we were referred to Norm Friend of Franchise 101 Inc. to help us build the initial platform on which to launch our system. It was important to us to find someone who was compatible with our philosophies, and would provide us with a thorough, measured approach in establishing our growth strategy. Norm provided us with expert assistance in every phase of the of the franchise development process and used a systemized approach to ensure that all our documents, manuals and procedures were consistent, complete and inter-related. The whole project was completed on schedule, on budget, and with a high level of professionalism. Since completing the project, Norm has always been accessible to provide quick and candid feedback to any of our questions.

John DeHart - Co Founder,Nurse Next Door


Early in 2007 I began searching for someone to help me prepare my business for franchising. I spoke with and emailed with many individuals who often gave me conflicting information and informed me that an enormous budget was required to complete the work. Then I was fortunate enough to connect with Norm Friend of Franchise 101 Inc. His engaging, direct, and professional manner was a welcome change. It was clear that he has substantial knowledge and experience with franchising law and practices. He was forthright about his fees and freely provided references.His past clients with whom I spoke confirmed for me that Norm is an expert in the field of franchising and said that they had a very positive experience in working with him. I am happy to report that I also had a great experience. He answered questions in a timely manner, all stages of the process were completed thoroughly and correctly, and he was always accessible.

Rebecca Page Chapman – President and Director,Concierge Home Services


I would highly recommend Norm. He is very knowledgeable and easy to work with. He definitely helped us launch our franchise more quickly and also to avoid some mistakes that we otherwise would have made.

Scott McInnes - CEO,TAPSNAP


I just wanted to let you know how appreciative Kelly and I are for the advice and ongoing guidance you have provided us since the conception of our Curb-Ease franchise.  In 2005 when we approached you about franchising our business, you reviewed in detail our existing business model and identified areas that needed adjustment in order to properly ‘fit’ into a franchise system.We have appreciated not only the knowledge and professionalism you have as a franchise consultant but also the high ethical standards and character you possess as a gentleman.We would recommend you in the highest regard to anyone considering franchising their business.  Thank you for all you have done and continue to do for us.

Garry Tynan - president, The Concrete Advantage Company Ltd.


Norm will be the best money you have ever spent, if you are thinking of franchising.  We have now sold our franchise model, because we changed our business model, but he had everything in place for us and it prevents you from re-inventing the wheel.  He is in constant contact with you and will help you every step of the way.   It is worth the money and if will save hundreds of hours trying to figure out stuff he will just do for you.

Helene Whitfield,Yogacara   


I have known Norm for many years. He is a totally trustworthy man and will do whatever he promises to do. More than that he truly is an expert on franchising and you will be lucky to obtain his services.I would not hesitate for a moment to engage Norm in any franchise venture as I consider him one of the few honest experts available to you.

Peter H. Thomas, Hon. LLD, Chairman and CEO, Thomas Franchise Solutions Ltd


We engaged the services of Norm Friend to carry out an in-depth review of the franchise recruitment and franchisee support areas of our business.  He provided several useful tools and many helpful insights that have been implemented into our franchise operation.  We enjoyed our working relationship and look forward to working with him again in the future.

Kevin T. Walker - President, Great Canadian Dollar stores (1993) Ltd.


We engaged the services of Norman Friend to assist our organization in two key areas related to franchising.  He provided consulting in the areas of franchise training and development and in the development of a new franchise agreement for our retail partners.  The project was very intense both from a time and results perspective.  We found Norman to be extremely professional and knowledgeable in all facets of the project and he handled the pressure and the demands we placed on him very effectively. Norman provided leading industry expertise in the area of franchising which included citing numerous examples of the best practices along with practical suggestions and ideas for our particular situation.  He truly added value to the projects we asked him to assist us with.  I would highly recommend Norman for any similar project.

Neil B. Zambik - Director,                                                             People Development and Communications, Mohawk Oil Co. Ltd.


I do not hesitate to recommend Norm for any needs you may have regarding franchising. "If you are considering developing your business as a franchise, your first smart business decision will be to call Norman Friend. Friend has a comprehensive knowledge of all aspects of franchising and will provide you with practical and candid information.

Ozzie Jurock - President, Jurock New Media